Failure to Launch
After years of development, months of preparation, and weeks of growing anticipation, NatGold Tokens were supposed to begin trading on Kraken earlier this month.
That didn’t happen as scheduled.
And now we know that it isn’t going to happen at all… at least not on Kraken.
That’s obviously disappointing for everyone who spent time opening an account, transferring money, and preparing for the July 8 launch.
It’s frustrating for us, too. We were every bit as excited as you were to watch the market finally put a price on this new form of digital gold.
But it’s important to understand what has changed and what hasn’t.
Because, while the Kraken launch has been abandoned, NatGold itself has not…
The Idea Hasn’t Changed
First, and perhaps most importantly, the tokens still exist.
The first two gold resources have already been tokenized. And the Ethereum smart contract remains operational.
NatGold Digital is already working with prospective exchange partners, and the company’s underlying mission remains the same…
Turn independently evaluated, qualifying in-ground gold resources into tradable digital assets without digging up, crushing, processing, transporting, or storing the physical metal.
Most Wealth Daily readers are already familiar with that idea.
We’ve been following NatGold for years because we believe it combines some of gold’s greatest strengths with some of the efficiencies that helped make Bitcoin and other digital assets so successful.
Each NatGold Token represents a standardized interest in qualifying gold resources that remain safely underground in what the company calls “Mother Nature’s vault.”
That eliminates many of the costs associated with traditional mining, including extraction, processing, transportation, refining, storage, security, and insurance.
It’s an entirely new approach to recognizing the value of gold, and we remain extremely excited about its potential.
Unfortunately, the first attempt to bring NatGold Tokens to the open market has become a case study in how quickly even a carefully planned launch can go sideways when one of the parties stops communicating…
Kraken Prepared for the Launch
The relationship with Kraken was formally announced on April 30.
NatGold Digital said it had entered into an agreement with the exchange through its NatGold Integrity Vault subsidiary and that Kraken would serve as NatGold’s initial U.S. trading platform.
At the time, the agreement remained subject to the completion of standard listing diligence and final onboarding procedures.
But this wasn’t just NatGold announcing an exchange it hoped would eventually list its token…
Kraken publicly identified NatGold on its asset-listing roadmap.
It created multiple pages explaining NatGold and displayed the NATG ticker and logo.
It even published instructions purporting to explain how customers could buy, sell, and trade the tokens.
Kraken also promoted NatGold through its public channels and social media accounts and spent weeks preparing its customers for the launch.
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The exchange began receiving NATG from NatGold Digital, opened an NATG/USD order book to eligible Kraken Pro users, and allowed customers to begin entering orders.
On the surface, everything appeared ready.
NatGold announced that global market trading was expected to begin at 10:00 a.m. EDT on Wednesday, July 8.
And that announcement followed extensive technical work, documentation, onboarding, testing, and launch preparation.
Then July 8 arrived…
An Order Book Without Trading
The NATG/USD order book appeared on Kraken Pro. Customers could enter bids. Millions of dollars’ worth of orders began accumulating around NatGold’s baseline intrinsic value.
But the orders weren’t filling…
The tokens never entered normal trading.
And eventually, Kraken placed the market into cancel-only mode, preventing investors from submitting additional buy orders.
What had appeared to be the beginning of NatGold’s public market suddenly stopped before the first real trade could take place.
And at first, we, along with many others, assumed this was a technical problem.
New assets occasionally experience launch-day glitches and NatGold was introducing a completely new kind of digital asset — and the visible demand was substantial.
It was reasonable to think Kraken’s systems needed an adjustment before orderly trading could begin.
But no explanation came…
On July 9, NatGold Digital publicly acknowledged the delay and said it hadn’t been informed why trading had failed to commence or when it might begin.
That put NatGold in essentially the same position as its shareholders, mining partners, token holders, and prospective buyers…
Waiting for Kraken to explain what had happened.
And for nearly a week, neither NatGold Digital nor the broader investor community received a meaningful explanation.
NatGold Walks Away From Kraken
NatGold has now announced that the Kraken listing will not proceed.
The company explained the same things that I just did…
That Kraken had promoted the listing, published information about NATG, accepted tokens from NatGold Digital, and opened an order book for eligible Kraken Pro customers.
But after the market failed to open, communication from the exchange remained extremely limited.
The NatGold Digital team no longer felt comfortable moving forward under those circumstances.
And who could blame them?
A reliable exchange relationship requires more than a functioning website and a recognizable brand…
It requires communication, transparency, and the ability to respond when problems arise.
And that’s especially important when you’re introducing a completely new asset class to the global market.
So, in the end, NatGold wasn’t prepared to entrust its tokens, partners, and community to an exchange that wouldn’t explain the failure to launch or provide a clear path forward.
And the company made the difficult decision to move on, which means NatGold Tokens will not launch on Kraken.
What Went Wrong?
That’s where the confirmed information ends. But we’ve heard plenty of theories and we have a few educated guesses of our own…
It’s possible that someone powerful became uncomfortable with a new asset designed to challenge conventional ideas about gold, mining, and fiat currency.
NatGold’s model has the potential to disrupt several entrenched industries, and disruptive ideas have a way of attracting powerful opponents.
Someone, somewhere may be scared of what NatGold could become.
But it’s also just as possible that Kraken simply wasn’t operationally prepared for the demand it encountered.
Remember, the orders visible on launch day came from a relatively select group of investors who knew that NATG could be accessed through Kraken Pro and had received instructions explaining how to locate the asset and enter their limit orders.
Kraken’s regular platform serves a much larger population of retail customers.
And many people who had opened and funded accounts for the NatGold launch never made it to the Pro interface.
That suggests the visible order book may have represented only a fraction of the actual demand waiting just outside the market.
And perhaps the exchange underestimated that demand…
Or perhaps it encountered a regulatory, technical, liquidity, compliance, or internal risk-management issue.
Perhaps someone behind the scenes applied pressure.
Or perhaps something else happened entirely.
Those are educated guesses, nothing more.
Kraken hasn’t provided NatGold Digital or the investor community with a substantive explanation, so nobody outside the exchange can say with certainty what went wrong.
And we aren’t going to present speculation as fact just because Kraken has left an information vacuum for everyone else to fill.
More Than 100,000 Tokens Already Exist
What we can say is that the failure to launch wasn’t caused by an absence of NatGold Tokens…
The company completed its first tokenization using patented mining claims 45 and 46 at the Cahuilla Gold Project in California.
And that transaction generated and minted 57,200 NATG.
NatGold then completed its second tokenization using the Alaska 4 patented mining claim at the Friday Gold Mine in Idaho. That added another 49,600 NATG.
Together, those two resources produced 106,800 NatGold Tokens, all minted through the NATG smart contract and recorded on the Ethereum blockchain.
Their status, structure, and smart-contract functionality remain unchanged by the failed Kraken listing.
And the underlying ecosystem is much further along than it was just a few weeks ago…
Two separate American gold resources have completed NatGold’s qualification and tokenization process.
More than 100,000 tokens now exist.
And the initial order-book activity provided real-world evidence that investors are interested in buying them.
The Visible Demand Was Just the Beginning
And that order-book activity may be one of the most important parts of this entire story…
The investors posting orders weren’t drawn from Kraken’s entire customer base.
They were largely members of a select group who had received instructions explaining how to open Kraken Pro, locate the NATG/USD order book, and place a bid.
And even among that limited audience, millions of dollars’ worth of orders began appearing.
A much larger group of prospective buyers was likely waiting just outside the Pro side of the exchange.
Some had opened and funded Kraken accounts but never found the NATG order book.
Others were waiting for the token to appear on Kraken’s regular retail platform.
Still more were watching from the sidelines and planning to buy once normal trading began.
And that demand didn’t vanish because Kraken failed to complete the launch.
NatGold’s earlier reservation program had already demonstrated the scale of global interest in the concept…
Prospective buyers from around the world submitted hundreds of millions of dollars’ worth of nonbinding reservations before the market was even scheduled to open.
The brief appearance of the Kraken Pro order book gave us another glimpse of that demand.
So for all the frustration surrounding this failed launch, NatGold now knows something extremely valuable and you do too…
There’s a market waiting for these tokens.
The company just needs an exchange capable of serving it.
What Kraken Users Should Do Now
NatGold has confirmed that it’s advancing discussions and onboarding work with other prospective exchanges.
Management is looking for platforms with the infrastructure, professionalism, communication, and long-term alignment necessary to support NATG and the broader ecosystem.
The company and its legal advisers are also reviewing the circumstances surrounding the Kraken engagement and considering whatever actions may be appropriate to protect NatGold and its stakeholders.
In the meantime, anyone who opened a Kraken account solely to gain access to NATG should consider closing that account and transferring the money deposited there back to their bank, brokerage account, or preferred digital-asset exchange.
It’s more frustration, I know, but there’s no reason to leave cash sitting on a platform you never otherwise intended to use while waiting for a NatGold listing that the company has confirmed will not happen there.
Of course, anyone who already uses Kraken for other investments can decide whether maintaining the account still makes sense based on their own circumstances.
Just remember that NATG isn’t coming to Kraken. A future NatGold launch will take place through another exchange or trading platform.
NatGold Is Still Moving Forward
We know this delay has been confusing, frustrating, and disappointing.
You prepared for a launch. We prepared for a launch. NatGold Digital prepared for a launch.
Kraken itself even appeared to prepare for a launch… Right up until the market failed to open.
We still don’t know precisely why it happened. But we remain in close contact with NatGold Digital, and we’re staying on top of the situation for our readers.
The company is moving forward, additional exchange discussions are underway, and the work of expanding the NatGold ecosystem continues.
And as soon as a new exchange is selected and a launch date is firmly established, the Wealth Daily community will be among the first to know.
But for now, don’t mistake a failed exchange relationship for a failed idea.
To your wealth,

Jason Williams
After graduating Cum Laude in finance and economics, Jason designed and analyzed complex projects for the U.S. Army. He made the jump to the private sector as an investment banking analyst at Morgan Stanley, where he eventually led his own team responsible for billions of dollars in daily trading. Jason left Wall Street to found his own investment office and now shares the strategies he used and the network he built with you. Jason is the founder of Main Street Ventures, a pre-IPO investment newsletter; the founder of Future Giants, a nano cap investing service; and authors The Wealth Advisory income stock newsletter. He is also the managing editor of Wealth Daily. To learn more about Jason, click here.
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